OKUMU MIKE IBRAHIM | In recent times, I have come to better understand why many frontier organisations such as the Economic Policy Research Center now prefer to observe prospective employees—through internships, consultancy roles, or temporary assignments—before offering permanent contracts. This trend reflects a broader social phenomenon: the rise of impression management, what we locally call kufera. Unfortunately, this culture of appearances has crept into the realm of public service, where form often triumphs over substance, and packaging overshadows the true content of delivery.
