Sarah Bimbona, PhD

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Sarah Bimbona, PhD

Lecturer

Department of Marketing and Management

Contact Information

Tel: +256 703 809545

Email: Sarah.bimbona@mak.ac.ug / sarahbms7@gmail.com;

Office Location: School of Business, CFT 2: Level 4, Room 4.2

Education

  • Doctor of Philosophy (PhD) Marketing, Monash University, Australia 2014
  • Master of Science (Marketing), Makerere University, Uganda 2009
  • Bachelor of Commerce, Makerere University, Uganda 2004

Research Interests

  • Entrepreneurship
  • Marketing
  • Micro, Small and Medium business development

Courses Taught

  • Entrepreneurship Principles
  • Entrepreneurship
  • Marketing Management
  • Services Marketing
  • Research methods

Publications

  • Book chapter

    Sarah Bimbona in, FAO. 2016. Enabling more inclusive and efficient food and agricultural systems in Africa. FAO session at the IFAMA World Forum, 18 June 2014, Cape Town, South Africa, by Da Silva, C., Mpagalile, J., van Rooyen, J. & Rizzo, C. Rome, Italy

    1.   Sarah Bimbona, (2014) “Commitment to learning and collaborative innovation: for small firm’s superior performance” International Food and Agricultural Association, 17-19 June 2014, Cape Town, South Africa 

    2.   Sarah Bimbona, et al (2014) “Learning orientation and sustainable export performance: A moderated mediation study of knowledge management and collaborative innovation” World Marketing Congress,5-8 August 2014, Lima Peru. 

    3.    Sarah Bimbona, et al (2014) “The effect of learning orientation and collaborative innovation on sustainable export performance of small firms: An empirical investigation of Uganda: AMA conference 21-23 February 2014, Orlando Florida, USA